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If he was going to ask the same question in a real life setting, he wouldn’t just ask Do people read long pages? No, he’d naturally ask follow-up questions just like he did in the example above.And those (follow-up) questions will mean the same thing as the original query.When appropriate, add the city and state of the speaker as well. Favor testimonials that avoid judgments, like, “We loved working with this company! The more specific your numbers are, the more believable they are.
In the context of a landing page, it’s usually best to dive into these needs and problems using your value proposition or immediately following your value proposition.
While point #1 is very emotionally driven, selling isn’t all about emotion.
This is about as soft as it gets in terms of analytics, but since it is true, it serves as a powerful signal to clients considering our services, demonstrating that we aren’t just talking about AB testing. Visitors are then taken to a page that contains a testimonial and highlights the company’s most recognizable customers.
Customer stories and testimonials have been shown to improve sales online. See how The best customer stories and testimonials will offer the customer name, company, title and a picture.
You could make your copy all about that problem and then introduce your tool in the end. In this example from Entrepreneur Alliance, the product is a monthly subscription to a group where real entrepreneurs help each other out.
As you can see in the copy above, which appears just below the fold, the company quickly addresses some of the common pain points many new entrepreneurs experience when trying to get started.If they see you shedding tears, they’d be moved to tears. Can anyone actually insult their prospects (or readers) deliberately? There are several polite words that you can use to persuade people to do something.If you crack jokes, they’ll laugh (or at least give you a smile). I’d love to answer that question with a really convert better than being polite? This CTA, for example, got Career Advice 261 sign-ups within 24 hours from a Yet, it contains no word that could potentially insult anyone.They also address the frustration people feel when they are constantly assaulted by new people trying to sell them something.If you are reading this copy and you too have experienced this frustration, than you are far more likely to be intrigued and even compelled by the solution that the Entrepreneur Alliance then proposes to you.When you resonate with them on their problems, they will resonate with you on your solutions.For instance, let’s say you want to write copy to sell a tool that solves the problem of content managers having to host their marketing tools on several different platforms.Have you ever wondered why nobody is responding to your offers? Everyone has problems, and your product or service is designed to help people solve one or more of those problems.Why do people read your landing pages and then leave? A lot of businesses simply dive into explaining their solutions.One of the best ways to sell is to demonstrate “irrefutable” evidence that your solution is the best possible option for the prospective customer.Legendary advertising creative director William Bernbach once said, In the digital age, “truth” looks like facts, statistics, case studies, etc.