"From Competition to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938." Business History Review 55 (1981): 35-58.
Walter Thompson Company and North American Advertising in Brazil, 1929-1939." Hispanic American Historical Review 82 (May 2002): 257-90. "From Educated Citizen to Educated Consumer: The Good Citizenship and Pro-Advertising Campaigns of the Woman's Home Companion, 1920-1938." American Periodicals 5 (1995): 86-110.
The Culture Of Consumption: Critical Essays In American History, 1880-1980. Please use this display as a guideline and modify as needed. | Elite (Social sciences) - United States - History. | Consommation (Économie politique) - États-Unis - Histoire. Wilson -- The consuming vision of Henry James / Jean-Christophe Agnew -- Epitaph for middletown: Robert S.
These citations may not conform precisely to your selected citation style. From salvation to self-realization: advertising and the therapeutic roots of the consumer culture, 1880-1930 / T. Jackson Lears -- The rhetoric of consumption: mass-market magazines and the demise of the gentle reader, 1880-1920 / Christopher P.
Advertising's Enduring Message Strategy Debate." Journalism History 30:3 (Fall 2004): 141-149. Selling Tradition: Appalachia and the Construction of American Folk, 1930-1940.
Chapel Hill: University of North Carolina Press, 1998. "The Language of Emotion in Televised Political Advertising: Presidential Spots, 1960-1996." Ph D dissertation, University of Oklahoma, 2000. Chapel Hill: University of North Carolina Press, 1991. "The More We Know, the More We See: Context and Culture in 1920s Print Advertising." Ph. Your reading intentions are private to you and will not be shown to other users.Setting up reading intentions help you organise your course reading. Other essays discuss consumerism in the writing of Henry James, the "selling" of political candidates, and the "selling" of the space race and "commodity" science. A 'Brand' New Language: Commercial Influences in Literature and Culture. Wilson's selection on magazine readership and the tendency of editors to view readers as a commodity to sell advertisers rather than a group of like-minded individuals who needed to be informed and entertained. The New Advertising: Great Campaigns from Avis to Volkswagen. Washington DC: Smithsonian Institution Press, 1997. Playing the Traffic on Madison Avenue: Tales of Advertising's Golden Years. examines the rise of George Washington's birthday as not only a national celebration, but a day for widespread inventory reduction sales and heavy advertising, as well as the debate over the sale of "authentic" colonial furniture at Williamsburg. As Seen in Vogue: A Century of American Fashion Advertising. "Our Idealism is Practical: Emerging Uses of Tradition in American Consumer Culture." in In the Past Lane: Historical Perspectives on American Culture. American advertisers and marketers increasingly became aware of the commercial value of heritage and tradition, and during this time period attempted to incorporate images of the past into commercial messages. The essays aim to exhibit the promise of a cultural approach to understanding the range of American experiences from the seventeenth century to the present.Expanding on the editors' pathbreaking The Culture of Consumption, the contributors to this volume argue for a cultural history that attends closely to language and textuality without losing sight of broad configurations of power that social and political history at its best has always stressed.