Sample Brewery Business Plan

Sample Brewery Business Plan-51
These are potential customers who want to have an enjoyable time whilst drinking a good refreshing beverage.They do not want to waste their time making their own brew, but appreciate a good quality brew at a reasonable price.

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Sedibeng Breweries intends to provide the customer with more than a drink to quench one's thirst.

We intend to provide a quality brew that not only quenches one's thirst but enables one to enjoy themselves and be proud of it.

This share will vary with the actual products, with ginger beer having a larger share than traditional beer due to its uniqueness.

We appreciate that entering such a market is not a bed of roses, particularly as it is monopolistic.

With this in mind we intend to ensure that our packaging is respectable and attractive.

Today's extremely stressful work environment dictates that individuals consume healthy drinks especially in the summer season, this presents an opportunity that we may exploit, marketing the health aspect of our beverages.

We are choosing to compete in areas that lend themselves to local competition, service and channel areas that match our strengths, and avoid our weaknesses.

Our strategy calls for the development of relationships with suppliers, distributors and retailers to support our business.

As a result we intend to implement a niche marketing strategy, focusing on certain target markets, particularly in view of XX Breweries dominance on the market.

Our initial overall target market share shall be 6% of the local market.


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