Research Proposal On Advertising

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A good quality advertisement is likely to influence consumers into buying that product while a poor quality advertisement will do the opposite.

Previous studies have been conducted on effectiveness of advertisement and on advertisement’s impact on consumer buying behaviour which depicted positive relationships.

Memories about the brand are formed by associations that are related to brand name in consumer mind (Khan, Siddiqui, Shah & Hunjra, 2012).

These brands continuously influence consideration, evaluation and finally purchases (Romaniuk & Sharp, 2004).

Entertainment is used as a tool to gain attention of customers.

An interesting and entertaining ad is more likely to be remembered by consumers rather than a boring one.

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