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Summarize the problem you are solving for customers, your solution, the target market, the founding team, and financial forecast highlights.
Here’s a summary of how different multichannel marketing activities map to different sections of SOSTAC®. What are the top-level goals 5 Ss (Sell, Serve, Speak, Save and Sizzle)?
Smart Insights premium members can download PR Smith's SOSTAC® guide to your Perfect Digital Marketing Plan. Here we can build specific and measurable business plan targets. Strategy means ‘’ Strategy summarizes how to fulfill the objectives. What processes and activities are required to make things happen?
The scope of a Business Plan is typically 12 months to three years and content usually includes: The purpose of a business plan is to match targeted opportunities with resources, focused activity and strategies.
It supports in guiding and directing different areas of your organization to ensure that you are all working towards the same objectives.
So don’t include outline points just because they are on a big list somewhere, or on this list, unless you’re developing a standard business plan that you’ll be showing to someone who expects to see a standard business plan.
Understanding and creating different types of marketing plans and knowing when they are needed is essential to creating a thriving business.
Access the Understanding different types of marketing plan A business plan is a formal document which outlines organizational objectives and the strategies required in order to achieve those objectives.
It identifies how you drive your organization’s future.
It aims to answer the question: It is a written record of goals, coupled with a track record of delivering against those goals.
As outlined in the Smart Insights Quick Win Guide and Template – Create a Multi-Channel Marketing Plan, the purpose of a business plan is to define strategies for growing profitability over a long-term period.