Photography Business Plans

Today I’m going to walk you through a “check up from the neck up” for your photography business.

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Now that you've reminded yourself WHY you're in this business, take a couple of minutes to review the past year in your mind.

What were some of your greatest successes, or things that went so well you will definitely want to repeat them?

WRITE IT DOWNWe've done a high level check in, now let's get down to the nitty gritty details of your business.

For each area below, I've included ideas and questions to get you thinking about your business – how you operate it, how your clients are affected, what is working, what could be improved, changes you'd like to make.

Be sure to factor in the amount of time you're spending, including travel, planning, retouching, etc.

Do you include hair and makeup with your sessions, incur location fees, or other hidden costs?

If you've already calculated your CODB, now might be a good time to revisit it and make adjustments to reflect your current costs.

If, for example, you want to take more time off in the coming year, attend more training or other events that will take you away from earning income, you will need to factor that in, and adjust your pricing accordingly, or find other income streams to make up the difference.

You need to know what items are selling, and you also need to know how much money you're making on each.

As an example, if you're selling an album with almost every session, but it's taking too much time to create for the amount of profit you are making, you need to make a change, and either increase the selling price of your albums or find a faster way to create them.

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