Marketing Plan Of A Business

We target two segments: mobile game users and organizations that want to reach them.In both of these segments, customers are computer and mobile phone savvy and enjoy creative experiences.

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As we gain traction in the marketplace, word of mouth will lift our game downloads significantly.

Our ideal customer is between the ages of 13 and 25 who enjoys playing video games and has a mobile Android or Apple smartphone.

We make games that are easy to play and have some connection with current pop culture news.

MNG leverages our team’s software development experience to create timely games quickly.

Our vision is to provide people with a brief escape of fun over the course of their normal day.

We do this by providing them with timely interactive games that they can access on their mobile devices.

They often have an Xbox, Wii, Playstation or other TV-based video game unit at home.

They may also have a portable gaming unit such as the DS/DSi and other portable gadgets such as an i Pod. Others are college students or those who have joined the workforce in the last 5 years.

There is one type of customer who purchases custom mobile game development services: VP of Marketing or Chief Marketing Officer.

Their intent is to promote their brand and products to the demographic that overlaps with mobile game users.

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