Although the ways you can accomplish this are as diverse as the products you can buy online, some strategies may be more effective than others.
For example, if you don’t (or can’t) make a limited-edition product to entice prospects, maybe you can offer a financial incentive to customers who commit to a purchase right away, such as free shipping or a discount.
This reduces the possibility that the visitor will be overwhelmed by dozens of different products.
This can be accomplished by arranging your products into increasingly narrow categories (an added bonus of which is offering visitors greater ease to find exactly what they’re looking for), or you could place greater emphasis on fewer individual products.
Either way, remember that the more choices you provide, the more likely a customer is to bounce and go elsewhere.
One of the best ways to increase online sales is to use the data you have about your existing customers to find people just like them.
Surely offering more products is a great way to increase sales! In fact, in many instances, a greater variety of choice can lead to indecision on the part of the prospect, which in turn results in lost sales.
If you have a wide range of products, consider structuring your site or product pages in a way that offers visitors as few choices as possible.
It’s important to be honest and transparent about who you are and what you do, but there’s no rule against creating a sense of urgency to persuade prospects to buy from you right now.
Many consumers respond positively to incentives that create a sense of urgency, from time-sensitive special offers to limited-edition products.