They think that this is where you explain the entire proposal in 250 words.
Others feel strongly that you should write the executive summary you’ve prepared the rest of the proposal because then you’ve had a chance to work through the objectives and the solutions, and you’ll have a better idea of what you want to say and how you want to say it.
Plus things may have changed since you first started the proposal so you might need to adjust your approach. I like to write the executive summary first because it helps to filter all the ideas our team had during the brainstorming process about the best way to pitch this client.
But nothing compared to the feeling of writing an executive summary.
There is so much dissent about the function of the executive summary — what it should say, what it should do, how long it should be, and whether it be written before or after the body of the proposal — that it can add to the already stressful task of getting a winning proposal written, designed, and out the door to the client on time. The executive summary is arguably the most valuable component of any proposal.
Sometimes new ideas rose to the top as we worked through the proposal, or early ideas turned out to be impossible to execute due to the client budget or timeline.
How To Write An Executive Summary For Business Plan
I used to leave writing the executive summary to the end, and since inevitably we were always in a time crunch to deliver the proposal to the client, I would feel anxious and rushed to get it done.
Even though you and your team spent painstaking hours writing this proposal, selecting just the right graphics, and coming up with the best solution for your client’s problem, they may only read this one page and then flip to your pricing table.
The executive summary helps the client decide quickly whether they're going to read the rest of the proposal, pass it on to other decision-makers, or if it's destined for the recycle bin. This issue of whether you write the executive summary before or after the rest of the proposal is as divided as the issue of what’s better about a Reese’s Peanut Butter Cup, the chocolate or the peanut butter.
With an executive summary written, or at least outlined, I’m more confident about delegating parts of the proposal creation process to different team members because they’ll understand the approach and what they need to do to contribute to a consistent, cohesive document.
Once the body of the proposal is finished, I then go back to tweak the executive summary as needed.