Initially the objective of the assignment is to turn around the business.
The scope of the intervention, however, changes dramatically as the consultant finds himself in the midst of a high stakes stakeholder standoff with numerous parties vying for ownership of the business.
The success of the restaurant led to the hotel receiving 400% more rent than it’s previous tenant, enhancing the value of the real estate asset.
The hotel was then able to close it’s other restaurant and room service program, improving profits further.
Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information.
My case study strategy involves - Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template.
Like all organizations in the tourism sector and hospitality industry, Meliá had to transform its business when sites such as Trip Advisor and changed the way travelers book and take their holidays.
And with 83 percent of travelers now sharing content about their stay on social media—and 52 percent reporting that their travel plans were inspired by a friend’s photos, according to Ad Week—it’s clear that social media is the source of the next seismic shift in this industry.
Founded in Spain in 1956, Meliá Hotels International is the third-largest hotel group in Europe and the largest resort chain in the world.
Listed on the IBEX 35, it boasts 380 hotels and more than 98,000 rooms across 43 countries.