Hot Sauce Business Plan

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We needed to find a manufacturer who could deliver a less than 1% defect rate at scale.

At this point we were fully behind the idea of Sriracha2Go, and were willing to invest further, so we decided to search for another manufacturer who could provide us with high quality product more consistently.

They then tried increasing our price per unit so, once again, we began our search for another manufacturer.

We didn’t want to be put in a position where we would have to raise our prices to our customers.

Farbod and Kyle are two close friends living in New York City.

They both love food, and share an affinity for spice.Everyone has heard horror stories about poor quality in China, but on the other end of the spectrum, the i Phone, arguably the world’s more sophisticated consumer product, is manufactured in China.The challenge is finding the right manufacturer for your needs.The friends and family part was pretty straightforward.Here’s a breakdown of how we promoted across social media.But every time they went out to eat together, they realized that one thing was always missing—the special ingredient for —sriracha.As popular and widely loved as sriracha is, so many restaurants still don’t carry it.If you have your product sourced in China, do everything you can to get to China to visit a factory.This sounded crazy to us when we first started out, but we cannot explain how valuable our trip to China was this past March.Everywhere has ketchup, mustard, and usually a ‘hot sauce’ that tastes like vinegar, but no sriracha. They decided to look online to purchase a product that would allow them to carry their sriracha with them. But they knew there must be some sort of simple solution for the masses—something that would change the life of every spicy food lover forever. A highly portable bottle that would compliment the widely known Huy Fong Sriracha Sauce.In this customer spotlight, we dig in to the process behind manufacturing a unique product, getting featured on massive online blogs, as well as the pains along the way of building Sriracha2Go. The primary challenge was finding a factory that could make our product using PET plastic that is food grade and BPA free.


Comments Hot Sauce Business Plan


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