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Further, most of our initial investment will also be used to purchase retail equipment and inventory software – all of which will produce future benefits for the company.A small portion of our investment will be used to create an online clothing store.First year sales are projected to be 5,000, and we expect sales to surpass 5,000 by the end of year three.
There are inexpensive e-commerce tools that provide a very easy way to create an online boutique store where we can sell our fashions all over the world.
Booming Boutique will be located in downtown Pleasantville, Florida.
Booming Boutique requires $282,000 to launch successfully.
We’ve already raised $62,000 through personal investments and a small community grant.
Our goal is to keep our marketing budget to no more than 5% of our gross annual sales, and we will partner with local organizations such as the Chamber of Commerce and Downtown Merchants Association as often as possible.
Robin Mathews and Joanna Jensen are co-owners and will co-manage Booming Boutique.
In Pleasantville, the current population is just fewer than 40,000.
54 percent of the total population is women who have a median age of 48. We will initially seek customers locally, but will increase our reach as we build our brand and secure our image.
In turn, we would hope to penetrate a sizable portion of the online retail market.
The fashion and retail industry tends to be overly youth focused.