In this document, I have only selected that literature that concerns branding strategy for small island destination.
General branding strategies have been identified in different documents where different scholars have done great work on these. Destination marketing: Evaluate the implementation of destination branding in Bournemouth Affiliation: Introduction For the past few decades, destination marketing has been increasingly becoming more competitive in the entire world.
In the global context, this visibility can only be achieved by building a destination brand and this seems no longer an option but a necessity to survive.
(“Destination Branding Essay Example | Topics and Well Written Essays - 2750 words”, n.d.) Destination Branding Essay Example | Topics and Well Written Essays - 2750 words.
This essay stresses that the importance of destination branding experiment may be better comprehended by understanding what would occur if it were not undertaken.
Lack of branding will lead to the lack of awareness that such a destination exists.The most beautiful landscape in the world will not compensate for an inability to make a visitor or guest feel wanted, welcome and delighted.Above all, the tourist needs to know that there is destination that seems to beckon him, is a joy to visit and be pampered and taking a vacation there becomes a vision to him.Hosting Events as a Strategy for Sustainable Destination Management By Introduction Tourism industry has been a major contributor to the total GDP of many countries for decades, and it has become one of the major pillars of the economy with the turn of the 21st century.Many economically developed countries including US and UK relied on the tourism sector to sustain growth when they were severely hit by the recent global recession.Retrieved from https://studentshare.org/miscellaneous/1535506-destination-branding (Destination Branding Essay Example | Topics and Well Written Essays - 2750 Words) Destination Branding Essay Example | Topics and Well Written Essays - 2750 Words.https://studentshare.org/miscellaneous/1535506-destination-branding...the Marketing of the Concerned 28 October Branding There is no denying the fact that the theorem “successful brands are built on successful products” is totally true and valid.Branding involves some sacrosanct and pithy attributes which are closely intertwined with the quality and utility of the product being branded, which if overlooked could lead to unexpected results. Branding Table of Contents Introduction 3 Current branding strategy of Cinnabon Inc.3 Multi-Channel Operations 4 Protection of Brand Image 5 Selection of partners 6 Branding Strategy 6 Advertising 7 Social Media Presence 8 Online Business 10 Brand Management 11 Reference List 12 Introduction Around the centuries branding has been acting as a simple way of distinguishing the goods of one producer from another.Today hosting events have become an integral part of tourism activities, and they contribute significantly to the socio-economic development of a region.This paper will assess the value of hosting events as a strategy for sustainable destination management.