Case Study Of Starbucks Philippines

In this case, the main opportunities available to Starbucks Coffee Company are: Starbucks Corporation can increase its revenues through expansion in developing markets. Also significant in this SWOT analysis is business diversification, which can improve Starbucks’s long-term stability.

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Weaknesses are internal factors that reduce or limit business capabilities.

Starbucks Corporation’s weaknesses are as follows: Starbucks has high price points that maximize profit margins but reduce the affordability of its products.

This business environment condition empowers competitors. The internal factors in this part of the SWOT analysis of Starbucks Coffee Company show that the business must develop strengths to reduce the adverse effects of imitation and the influence of high price points on the company’s market share in the global industry.

This part of the SWOT analysis model focuses on external factors that present opportunities for business growth and development. market, where most of the company’s revenues are generated.

In the SWOT analysis model, the extensive global supply chain strengthens Starbucks by supporting operations.

For example, the company has a global network of suppliers that are carefully selected based on criteria pertaining to quality, such as the quality of Arabica coffee beans.

For example, the company’s generalized standards for its crafted beverages reduce these products’ cultural alignment with local target markets and associated consumer preferences. For instance, small local competitors could develop beverages that are not the same as but similar to the company’s products.

Even the design and ambiance of the company’s cafés are imitable.

For example, Starbucks Corporation’s marketing mix or 4P indicates that the company has expanded its product offerings to include tea, food, and merchandise, in addition to coffee.

In the context of the SWOT analysis model, this condition creates a challenging business environment where the company needs to use different sets of competencies that match various industries.


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