A well-prepared, attractive written business plan is an essential document in the quest for either debt or equity financing, to provide a benchmark against which to compare actual company performance, and to refine strategies and develop ideas on how the business should be conducted. Forecasted Capitalization -- how much money will be sought, the form of the proposed investment, how the funds will be used, and the percentage of ownership to be provided in exchange for the investment D. From a practical standpoint, a business plan serves as a road map for how you plan to grow the business and take it to the next level. Exit Strategy -- how and when investors will be able to get their money out of the business E.
Although the written business plan of a start-up venture must be tailored to the particular business and industry, the essential items in a written business plan include the following: Cover Page The cover page should include the following: Table of Contents and Table of Appendices The table of contents and table of appendices should refer the reader to the sections and subsections of the business plan.
Executive Summary The executive summary is the first part of the business plan to be read by potential lenders and investors.
Times New Roman or Arial are good business fonts to use. Return down to the direct center of your document, type the name "Business Plan" in a large, bolded font.
This title should be typed in the largest font size that will be on the page, as it is the focal point for the document. Approximately 2 1/2 inches from the bottom of the page, enter the street address on one line, then enter the city, state and postal code directly underneath it.
Every business plan makes some well-informed assumptions, for instance, about: Of the assumptions you include in your plan, mention the ones that might not be obvious. First, it demonstrates to your investors that your numbers are research-based and not mere guesses.
Second, if any of the assumptions don't pan out as expected, you have the plan to go back to in order to explain deficits in performance.
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Use the questionnaire below to have our sister site, Buyer Zone, provide you with information from a variety of vendors for free: A marketing plan is essentially the heart and soul of your business plan.
Your first pitch to investors is likely to shake you up.
As you pitch your business idea to more investors, you will get better.