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Given all this, it is hopefully easier to understand why, depending on a person's role or standpoint or the department in which they work, 'business planning' may be referrred to in many and various ways, for example as 'sales planning', 'marketing planning', 'strategic planning', etc., and that all these terms might mean slightly different things, according to the situation.If there is a technically correct definition of 'business planning', then perhaps we can best say that 'business planning' refers to the plan of the overall organization, or to a unit or division within an organization with responsibility for a trade or profit.
Essentially all these terms mean the same, and increasingly the tendency is for 'business planning' to become a generic (general) term to refer to them.
I should clarify that finance is of course a major and unavoidable aspect of business and organizational activities, but in terms of planning, finance is a limiting or enabling factor; finance is a means to an end, or a restriction; finance in itself is not a basis for growth or strategy.
Ansoff Product-Market Growth Matrix: Strategic Tool1.13. Boston Matrix Model: Product/Service Development1.14. tax tips - understanding and accounting for taxes from the start1.29.1.
Free business planning and marketing tips, samples, examples and tools: how to write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans1.2. Quantify the business you seek from each of your market sectors, segments, products and customer groupings, and allocate investment, resources and activities accordingly1.12. company types and financial set up - quick guide1.29.
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template and structure for a feasibility study or project justification report1.31.
When people talk and write about business planning different terms may mean the same thing, and a single term can mean different things.
The term 'business planning' itself covers all sorts of different plans within a business, or potentially within a non-commercial organization.
Marketing involves the strategic planning of a business (or other organizational provider) through to every aspect of customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and extending to the acquisition or development of new businesses.
Sales or selling is an activity within marketing, referring to the methods and processes of communicating and agreeing and completing the transaction (sale) with the customer.