Also, keep the length of your plan in mind when it comes to your reader.
We would always recommend keeping your plan as short as possible, but certain readers might want to see more details while others might want only the high level information.
Clearly outline who the major competitors are in your industry by market.
Competitors will likely vary if you serve multiple cities or states.
For example, your management team may be heavily engineer-oriented but lack marketing experience. A good or effective company business plan must include all sales and marketing plans.
Knowing how you will market your business will get your business up and running much more quickly.
Compare your strengths and weaknesses to these competitors.
Identify the advantages you have over each competitor and plan how you will exploit those advantages.
Explain whether you will primarily be using outside or inside sales reps and in which regions you will base your sales managers.
Also, include detailed information about your advertising plans, such as magazine or newspaper ads, direct mail campaigns, Internet marketing or radio and television advertising.