Aqualisa Quartz Case Study Summary

Aqualisa Quartz Case Study Summary-2
There were good and positive reviews about the product in the news papers.

There were good and positive reviews about the product in the news papers.

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After feedback from the 60 consumer field test sites and three years of development and expenditure of around £5.8 million “Quartz” was developed. The Aqualisa was launched in the major showrooms like Bathroom Expo in London in May 2001 and was awarded fist prize.

The distribution of the products of particularly Triton and Mira, in all distribution channels was exceptionally well.

The following is the swat analysis of the Aqualisa Quarts.

In case of Aqualisa Quartz as a Product it was a fantastic piece of technology and art.

It was ticking all the boxes for what the consumer wanted. The price was high because of the Quartz being innovative and state of the art product.

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